B&Q

A study carried out by Empathy Research, found that 49% of women said they really enjoyed doing DIY projects but 57% felt that sales people don’t think they’re knowledgeable on DIY due to their gender.

B&Q will be positioned at the forefront of tackling in-store 'mansplaining'. 

Step 1

Step 2

Step 1

Press Release

Launch a press release detailing the planned 'product recall' on mansplaining 

Step 2

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Step 2

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Where will these poster be seen?

These posters will be pasted on walls in a guerrilla advertising fashion, targeting walls close to competitors such as Wickes, and Homebase. They will also appear in men's bathrooms, public transport, and billboards. 

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Step 3

This advert will be featured on YouTube, and TV. A shortened version will be released on Instagram reels, and TikTok.