Let the Gamez Begin.

We were tasked with making Flipz to gaming, what popcorn is to cinema. 


So we decided to gamify Flipz.


The Flipz pretzel has gone missing, can you find it?

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The Flipz pretzel is nowhere to be found on the packaging, and it is up to you to find it! 

Find the Flipz stands will be located in the gaming aisle of supermarkets. There will also be in-store easter egg hunts, and exclusive prizes for customers who Find the Flipz. 

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Where can you find Flipz?

Flipz pretzels will also be found in online games such as Fortnight, League of Legends, Battlefield, and Rocket League. They will also pop up on exclusive levels of candy crush.


How can you win?

If you see Flipz in game, just take a screenshot and post it to social media tagging Flipz. 

You will then be entered into the grand prize draw (oooh, ahhh!) to win exclusive prizes, such as gaming consoles, gaming accessories, and merchandise.

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There will be large #Findtheflipz stickers outdoors, and a print campaign featuring missing posters, and in game footage of the Flipz mascot.

Online Activations

Create a conspiracy on TikTok, who freed the Flipz? Where did they go? Why?

Encourage users to stitch the original video and share their theories, and where they last saw Flipz.​

We will also send out PR Flipz boxes to relevant influencers such as Pewdiepie, Hat Films, and Deligracy.