Kellogg's Corn Flakes

The unofficial cereal of Wales

Have Kellogg's Corn Flakes sponsor grassroots rugby clubs, and offer incentives for children to partake in rugby, such as sports scholarships, patches, and free kit.

*This is not Nansi Richards

The Welsh connection

Ceiliog (the welsh word for cockerel) sounds a lot like Kellogg.

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Will Kellogg himself was made aware of this by friend, Nansi Richards. 

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The rest is the red, white, and green history of Cornelius the celiog. 

Step 1

The copy on all of the ads will also come in welsh

Step 2

Work sheets will be sent to schools for a competition to get your drawing printed on a six nations rugby ball.

Step 3

Kellogg's will sponsor team kit, and offer team scholarships for underprivileged children. Earned patches will act as rewards and gamify the experience for the players, encouraging them to continue to play.

Wake up opportunity

Alongside the uniform, Kellogg's will also be donating cereal to breakfast clubs that take place at the start of morning team training. Highlighting the importance of breakfast, and mental wellbeing for young players.