Create a humour based campaign surrounding tofoo’s perfect matches, and create the perfect premade flavour packs to be sold alongside tofoo.
New product launch of three distinctive flavour packs.
Pop up 'sexy cooking classes' at independent restaurants to encourage people to explore flavour with Tofoo.
Tofoo will encourage people to get involved with the campaign and share their perfect, and not so perfect matches using the hashtag:
Pop up taste testing restaurants will be located in city centres, offering tasters of the different Tofoo matches, whilst creating the perfect date atmosphere.