Vanish Stain Remover
Gen Z and Zellenials do not reach for Vanish as their go to stain remover.
Menstruators struggle to remove period stains, period. (Pun intended). Vanish will create a relatable, and purpose driven campaign to make Vanish the go to brand for the target market, while also tackling the taboo and shame of period stains.
New Product Launch
Bright, bold, and illustrative packaging to hold the target market's attention and start a conversation surrounding the taboo and shame of period stains.
This will be placed next to the menstrual hygiene products in supermarkets to increase sales and conversation.
10% of the proceed will be donated to the charity Bloody Good Period.