Vanish Stain Remover

Gen Z and Zellenials do not reach for Vanish as their go to stain remover.

Menstruators struggle to remove period stains, period. (Pun intended). Vanish will create a relatable, and purpose driven campaign to make Vanish the go to brand for the target market, while also tackling the taboo and shame of period stains.

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New Product Launch

Bright, bold, and illustrative packaging to hold the target market's attention and start a conversation surrounding the taboo and shame of period stains.

This will be placed next to the menstrual hygiene products in supermarkets to increase sales and conversation. 

10% of the proceed will be donated to  the charity Bloody Good Period.

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